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Inside the world of ticket brokers

ATLANTA -- Justin Bieber, Taylor Swift, One Direction. These are some of the hottest acts going right now, but try to get a ticket.

Getting to one of these concerts can cost a fortune because many times you have to pay double or triple the price.

The big names sell out quickly because a lot of the tickets are already taken and are being sold online by ticket brokers who drive up the price.

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Chicago Cubs purge 40 season ticket accounts
The Cubs have decided not to renew the license on 40 season ticket accounts that the team claims exploit their tickets on secondary ticket outlets. These season ticket locations will now be made available to the top of the Cubs season ticket waiting list. 

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Featured Articles
Ticketmaster Introduces New Digital Transfer Technology
LOS ANGELES (CelebrityAccess MediaWire) -- Live Nation's event ticketing division Ticketmaster, has announced a new digital ticket transfer system, allowing ticket purchasers to transfer tickets to others at no cost through their Ticketmaster account.


Additionally, digital transfer via mobile devices will also be possible through the Ticketmaster App this spring in time for the start of the summer concert season.

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Ticketing Trends Watch 2013
There is a storm brewing in the ticketing industry between the Primary and Secondary market that will have broad reach into just about every segment, technology and ecosystem.

For those readers who are not yet familiar with the situation, Industry leaders on both sides are squaring off using technology, legislation and relationships to fortify their positions. We view the Fans First Coalition and the Fan Freedom Project as the Top Trend to watch in 2013, because major shifts in either direction will impact resales of tickets for both individuals and Corporations, technological advancements in mobile and social ticketing and the overall pricing and availability of tickets across all major segments.

Dynamic Pricing
- "On December 10th, StubHub and MLBAM (Major League Baseball's Advanced Media) announced a five-year extension to serve as the "official fan to fan ticket marketplace" - with the exception of the New York Yankees and Los Angeles Angels whom opted out of the arrangement. This provides the ability for MLBAM to set a floor on the $1 tickets found on StubHub in the past, while establishing some price controls for high and low demand games.

Paperless Ticketing - Digital tickets exist today allowing for the immediate purchase and transfer of the ticket. We are watching the legislative efforts and technology of Paperless tickets mostly with the focus on high demand live entertainment concerts where TicketMaster/Live Nation are losing millions of dollars a year to the Secondary market.
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Apple Tweaks their Famed Tickets Patent
When we first posted our major patent report back in April 2010 titled "Apple Introduces us to a new iTunes 'Concert Ticket +' System," it made major headlines everywhere in the blogosphere. Our extensive report covered Apple's foundational patent in the field of tickets covering everything from concerts to transit to coupons, airlines and much more.
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AEG Launches Axs Ticketing Platform To Rival Ticketmaster
On Monday evening (Aug. 22), sports and entertainment giant AEG officially rolled the new ticketing site axs.com. The platform is the first initiative under Outbox Enterprises, a joint venture involving AEG, Cirque du Soleil's Outbox Technology ticketing business and former Ticketmaster CEO Fred Rosen.
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Tickets for Charity merges ticket buying with charitable giving

Tickets for Charity was created in part by founder Jord Poster, a man that helped start Priceline.com, who had a vision to turn buying into giving. In 2007, Tickets-for-Charity became a "lab experiment," according to current CEO Jay Whitehead, to create a new type of ticket buyer, one that wanted to do something good while also making a purchase. The concept was pretty simple, yet powerful: Recruit large corporations like JP Morgan Chase, Exelon and HP to donate corporate tickets that can then be sold at face value, with a portion of the proceeds going to one of 100 different charities - including Habitat for Humanity, the Boys and Girls Club of America and Autism Speaks. Customers get tickets and a charitable tax write off, making it a "no-brainer" or sorts. 

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“Arts and non-profits gain new power of the “Cloud” and SAAS, through PatronManager CRM.”

Savvy arts and entertainment marketers are clearly taking a page from Corporate America’s strategic focus on Customer Relationship Management (CRM) and the benefits of Cloud Computing through Software-as-a-Service as witnessed by NY based, Patron Technology.

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An Open Letter From Live Nation's Nathan Hubbard

LOS ANGELES (CelebrityAccess MediaWire) -- In an open letter posted on Ticketmaster's blog, Live Nation's CEO of ticketing Nathan Hubbard indicates that the company is once again moving towards an integration of their primary ticketing website Ticketmaster and their secondary resale site TicketsNow.com.

As a leader in the live event space, we believe we have a responsibility to move the industry forward. For us, this means making everything in the resale process better for the fan. That means that while we want to help fans find the best, legitimate and authentic options for them to go to their favorite events, both for primary and resold tickets, we also have an obligation to make sure unscrupulous scalpers don’t cheat the system and take away your choices unfairly (for example, we continue to work to stop bots from taking away huge amounts of tickets and we create ways that make it harder for those types of schemes to cheat fans). And we also want to help our clients participate in the true value of the tickets they sell if they so desire. So in the next few days we will be announcing an option – a choice, not a requirement – for our clients to connect the primary and secondary ticket markets. Stay tuned.

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