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Inside the world of ticket brokers

ATLANTA -- Justin Bieber, Taylor Swift, One Direction. These are some of the hottest acts going right now, but try to get a ticket.

Getting to one of these concerts can cost a fortune because many times you have to pay double or triple the price.

The big names sell out quickly because a lot of the tickets are already taken and are being sold online by ticket brokers who drive up the price.

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Should Sports Arenas Buy Back Tickets That Fans Don’t Want?
The emergence of secondary ticket sales sites such as StubHub and SeatGeek has caused havoc—and a fair amount of bad PR—for venues that host sporting events with lackluster demand.
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Case Studies
Ticket Back Advertising by TicketBillboards

Ticket Back Advertising drives value to sponsors, identifies the "invisible fan", and engages fans Nationwide

 

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Case Study: Broadway Theatre

Customer Scenario

Broadway Theatre sells 1,200,000 tickets per year with 30% subscribers and 70% per event ticket sales. Drawing from the NY, NJ and CT regions, attendance is declining.

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