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By providing a 360 degree view of customers' ticketing, donation and purchase history, Paciolan CRM helps to enhance customer interaction and help maximize an organization's revenue potential, Paciolan claimed in a press release.
Additionally, Paciolan CRM features a centralized hub of customer information to help an organization better understand its customers and donors.
Last week, Paciolan, a provider of venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America, announced the launch of its new Customer Relationship Management (CRM) solution.
The new solution has been specially designed to meet the needs of college athletics, professional sports and performing arts organizations, Paciolan clarified in a press release.
Paciolan CRM is claimed to enable an organization to deliver personalized services. By using this CRM system, an organization is able to effectively elicit a call to action to buy, donate, renew and participate in its programs.
The CRM solution can also be used for efficiently managing and growing sales and prospecting efforts through up-selling and retention campaigning to generate higher revenues.
By providing a 360 degree view of customers' ticketing, donation and purchase history, Paciolan CRM helps to enhance customer interaction and help maximize an organization's revenue potential, Paciolan claimed in a press release.
Additionally, Paciolan CRM features a centralized hub of customer information to help an organization better understand its customers and donors.
“As a new ticket sales department, Paciolan CRM has boosted our productivity. Our sales reps are able to record all call and contact information, while as a manager, I am able to track overall activity and progress toward department goals,” Kurt Hasenbaig, assistant director of athletics, ticket sales and service, for Northwestern University Athletics, acknowledged in a statement.
“Paciolan CRM has made it easier for our ticket sales department not only to manage, organize and track sales, but also client information as well. We're able to access so much information at the click of a button in just one program. It makes work so much easier,” said Tommy Heppler, sales representative for Texas Tech University, reiterating Hasenbaig’s views.
Paciolan CRM comes with an intuitive interface. This makes it easier for the user to learn without much training. The solution, according to Paciolan seamlessly integrates with Microsoft (News  - Alert) Outlook for simple customer communication and tracking.
“Paciolan has done a wonderful job of responding to the needs of our users. We love the intuitive interface that Paciolan CRM offers, as well as its integration with Outlook and ability to track contacts. Since going on sale with our Broadway Las Vegas series, we're especially excited to see our patron's ticketing activity in CRM as well,” Paul Beard, vice president and chief operating officer for The Smith Center, noted in a statement.
Last month, Paciolan announced that the International Ticketing Association, a nonprofit organization for the entertainment ticketing industry, partnered with the company to launch the PAC S.
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